Since 2018, Nayantara has been at the forefront of curated lifestyle and fashion experiences in Mumbai.

Her love for fashion, design, and well-made things is at the centre of everything she builds. She has always been drawn to pieces that feel considered – things you notice, come back to, and eventually take home.

That instinct carries through into By Tara.

Each show reflects her eye – how brands come together, how the space is put together, and how the experience unfolds through the day.

She is also known as a natural host – someone who pays attention to the details that make people feel comfortable, welcome, and happy to stay.

Over time, she has built By Tara into one of the city’s most anticipated trunk shows, where emerging brands and established names alike come to be discovered.

Often sought out by luxury brands for insight into the modern shopper, she continues to shape what feels relevant, desirable, and worth investing in.