The By Tara Event
More than a Trunk Show
By Tara is a curated shopping experience, placing brands in the right room, with the right audience, in an environment designed for discovery.
Each show brings together a set of brands that work well alongside each other, in a space that’s designed to be easy to walk through and spend time in.
It’s not about having as many brands as possible. It’s about choosing the right ones and presenting them in a way that lets people notice them properly.
For Brands
If You're Thinking of Applying
If you’re building a brand, the hardest part is often getting it in front of people who will actually engage with it.
That’s what By Tara tries to do well.
Brands here are not part of a crowded lineup. They’re placed within a select mix that’s considered, where each one has space to be seen.
What you can expect:
- A strong, returning high-spend customer base
- A real opportunity to sell
- Direct interaction with people who are buying
- Feedback you can take back and build on
It’s as much about understanding your customer as it is about the day itself.
Many brands debut collections here. Most return year after year.
For Visitors
What You'll Find
By Tara is a place you come to when you want to discover something new.
The brands are not everywhere and that’s intentional.
You’ll find:
- Labels you may not have come across before
- Pieces that feel considered and fresh
- A mix that changes each time
It’s not rushed, and it’s not overwhelming. It’s something you can move through at your own pace.
The Experience
A lot of the show comes down to how it feels to be there. The way the room is put together matters more than people think.
Each show is designed to be easy to navigate and comfortable to spend time in.
- Clean, well-laid-out spaces
- Thoughtful presentation
- Good food and a relaxed atmosphere
- A natural flow through the room
The brands have space and the rooms flow easily. People tend to stay longer, go back to things, and take their time. That usually changes what they end up buying.
What Sets This Apart
In a city full of exhibitions, most compete on volume.
By Tara focuses on:
- Taste
- Relevance
- Experience
- Outcome
Every show carries a distinct identity. Every brand adds to it. That’s what people remember.
Beyond the Show
Giving back has always been part of this. Each show works with NGOs supporting children and communities, with contributions going toward their ongoing work.
Over the years, this has included organisations like:
- The Aarti Singhal Foundation
- SRCC Children’s Hospital Charity
- Helping Hands Foundation
- Jai Vakeel Foundation
- Deeds Madhurya.
Why It Works
There isn’t one reason. A lot of it starts before the show itself:
- Each brand is personally introduced and promoted by Nayantara in the lead-up
- This gives people time to notice, ask questions, and engage early
- Many visitors arrive already knowing what they want to see
- Some brands begin selling even before the show opens
- The brands are selected, not added
- The mix is balanced
- The audience comes with interest, not just curiosity
- The space allows for real interaction
Nothing is put together at the last minute. And people can tell.